Great persuasion gets to the point. If an idea can't be expressed in a few words and an image first sketched on a pad, you're trying to say too much. The fierce power of a simple idea can translate with ease from print to television, websites, apps, promotions, collateral, trade shows and viral of every description.
It just takes that unique blend of persuasive logic and emotion. It's the magic of something that touches all of us as human beings. These are the ideas that move mountains, and people. You can feel them happening at the moment of inspiration. It's these moments shared with a team that made me fall in love with advertising.